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THE WP MAGAZINE READERS’ CHOICE AWARD FOR BEST ADVERTISING CAMPAIGN


 

Description

 

Award of excellence for the outstanding advertising campaign. This award recognizes the outstanding individual campaign directed at wealth professionals in terms of its effectiveness, reach, currency and creativity.

 

Judges' Criteria

 

The success of the campaign’s key objectives and strategy, its marketing mix and both the quantitative and qualitative evidence of its success, including all evaluative metrics. The judges will also take into account the impact relative to advertising spend

 

  •  Advertising campaign directed to wealth professionals
  •  Met all of the campaign's success indicators and objectives, marketing mix
  •  Campaign's timeliness and relevance to the financial industry
  •  Value added to the traditional provision of that service
  •  Business success through client retention and growth, including development of repeat and referral business strategies
  •  Finalists will be invited to submit evaluative metrics

 

Nominate for this award