wpawards winners 17

The WP Magazine Readers' Choice Award for Advertising Campaign of the Year

“As much as this was about advertising, it was also about education and financial literacy” – Mark Brisley, Dynamic Funds

 

DYNAMIC FUNDS’ Active Alternatives campaign, which focused on informing advisors about the new regulations allowing hedge funds to be added to the traditional mutual fund environment, emerged victorious as Advertising Campaign of the Year. Mark Brisley, managing director and head of Dynamic Funds, was thrilled with the win and believes the campaign’s focus on education helped secure the award.

 

“Yes, we were trying to raise assets,” Brisley said, “but at the same time educate advisors and the investment public, and obviously it resonated.”

 

“A good campaign is something that resonates with the audience... and it was very difficult to choose because they were all very good,” said Judy Paradi, partner at StrategyMarketing.ca and one of the judges for this year’s awards. “But Dynamic’s campaign was [especially] educational, trying to help people understand what active alternatives are.”

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